ICCET Strategic Plan FY2003

Standard Operating Procedures

Goals 1: Develop a standard operating procedures (SOP) manual by November, 2003

Objective 1: Form task force and identify chair

Recruit ICCET members to serve on task force (including mix of veteran members and newer members)
Task force should include some former presidents.
Task force members appoint a chair to lead it

Objective 2: Create outline for contents of manual

Brainstorm sections for manual including: Plan/schedule for meetings
- Outgoing gifts
- Profit margins
- Secretary minutes
- Committee procedures
- Board expenses
- Conference planning
- Officer & committee chair responsibilities
- Plan for fun
Draft table of contents

Objective 3: Development of manual sections

Develop drafts of sections including addendums as appropriate
Distribute drafts for review and comment

Objective 4: Collate draft sections and integrate into one document

Compile sections for flow and consistency in content and style
Edit and wordsmith document

Objective 5: Distribute draft for review and comment

Distribute draft to Executive Board members for review and comment
Collect comments and organize them for review by task force

Objective 6: Modify document as appropriate

Review comments and contest any comments deemed worthy
Modify document and redistribute to Executive Board for final review

Objective 7: Finalize SOP manual and distribute to membership

Distribute to Executive Board for final review
If no further changes necessary, finalize into appropriate medium (tape bound, loose leaf, spiral bound, or electronic)
Distribute to membership

Professional Development

Goal 1: Develop and implement a professional development plan by November 2003

Objective 1: Create and implement a job shadowing program

Recruit ICCET members to serve on task force (including some people who have participated in the ICISP Exchange program).
Identify member colleges and individuals who are interested in the job-shadowing program.
Develop regional consortiums, which would make job shadowing easy for members to participate.
Develop a suggested list of activities, procedures and/or questions to guide the job shadow experience.
Select and schedule initial job shadow participants

Objective 2: Create and implement a mentoring program

Identify a task force member to work closely with the membership committee
Identify seasoned ICCET members (3-5 yrs experience) who are interested in being a mentor.
Identify newer ICCET members (1-2 years experience) who are interested in working with a mentor.
Develop timeline for updating mentoring list
Schedule other join mentoring activities throughout the year
Develop guidelines, suggested activities etc. for mentoring program.
Schedule a meet/greet Kick off

Objective 3: Implement a continuous professional development plan for members

Survey current members on professional development needs, interest, time and motivation.
Analyze survey results
Research and publish a list of regional, state and national professional development organizations/conferences appropriate for members.
Identify, develop and promote continuous regional consortium meetings for members.
Develop goals for yearly educational opportunities for members to begin Nov ‘03
Encourage information sharing and use of the ICCET Listserv by sharing quarterly informational news, trends, “hot topics,” etc.

Goal 2: Develop and implement a system of collaboration by November, 2003

Objective 1: Create relationships with outside organizations

Identify organizations with whom to build relationships
Identify methods for developing relationships (ICCET website links to pertinent organizations)
Contact ICCET host site and coordinate links to organizations
Initiate contact with organization

Objective 2: Devise ways to showcase the Organization to all Illinois Community College staff

Identify ways to showcase ICCET
Create a marketing tool that demonstrates the strengths and benefits of ICCET
Identify how and when to disseminate marketing information
Send out information

Goal 3: Develop and implement a plan to increase membership 10% by November 2003

Objective 1: Establish a method for identifying potential members and new employees

Design ways to gather information regarding non-member colleges and new employees
Establish a timeline to have information organized

Objective 2: Develop a system to recruit new members

Identify guidelines/campaign for marketing to potential members
Identify timeline for on-going distribution of information
Distribute promotional materials (email, mail, personal contact)
Follow-up with personal contact

Goal 4: Retain membership by 95% by November 2003

Objective 1: Develop a method for member recognition

Identify ways to recognize members
Design awards
Identify where and when to present awards

Objective 2: Develop method for encouraging members to renew membership

Establish a timeline for listserv reminders
Identify members who have not renewed
Follow-up with personal contact to colleges who have not renewed
Send out renewal information

Goal 5: Increase membership involvement by November 2003

Objective 1: Develop a method to increase conference attendance by 20%

Identify new creative ways to market conferences
Establish a timeline to send out conference reminders on the listserv
Identify colleges who have not registered and personally contact them

Objective 2: Develop ways to increase committee participation by 75% Committees: Membership, Professional Development, Communication/Marketing and Standard Operating Procedures

Identify potential committee members
Communicate need for participants and clearly explain committees’ charge
Keep membership abreast of ICCET activities

Objective 3: Develop ways to increase attendance at general membership meetings by 75%

Develop a timeline to send out listserv reminders
Identify ways to encourage participation—giveaways, etc.
Identify members who usually do not attend and personally contact them
Keep membership informed of ICCET activities

Goal 6: Increase college representative involvement by November 2003

Objective 1: Develop and distribute a list of representative duties

Identify representative duties
Develop duty information sheet to send out with renewal forms

Objective 2: Develop ways to recognize representatives for their participation

Identify ways to recognize representatives
Decide when, where and how to recognize representatives

Objective 3: Create listserv for representatives

Identify representatives
Send names to communication committee
Coordinate with communication committee to implement listserv

Communication/Marketing

Goal 1: Develop and implement technology plan by November, 2003

Objective 1: Find new host for website

Send email to list serve members soliciting a host sponsor or information about an alternative site
Appoint committee member as liaison to host site
Provide new host Institution or organization current ICCET information
Establish an implementation date
Establish a timeline for web site updates

Objective 2: Create and implement ICCET college representative list serve

Contact membership chair for list of representatives email addresses
Send information to ICCB for implementation
Devise a timeline to update representative list

Objective 3: Create and implement new member page for ICCET website

Develop information to include on page
Develop template for new member page
Contact membership chair for a list of new members
Launch new member web page
Send information about new page to membership

Objective 4: Create and implement online membership registration for ICCET website

Develop with host site membership online registration form
Pilot member online registration
Send information about new online registration to colleges

Goal 2: Develop and implement new marketing methods and materials by November, 2003

Objective 1: Explore the feasibility of developing a new logo

Appoint task force to explore the feasibility of changing the current logo

Objective 2: Explore feasibility of developing a new slogan

Appoint a task force to review the feasibility of developing a new slogan

Objective 3: Continue to monitor external organizational marketing procedures and materials

Appoint a task force to review external marketing procedures/materials
Revise, if needed, current external organizational marketing information and procedures
Implement new procedures
Disseminate new marketing materials
Schedule timeline to review information

Objective 4:Develop and disseminate marketing information explaining the philosophy, principals, and history of ICCET

Compile information
Design a format/template
Input information
Print new marketing information
Disseminate information to members, prospective members and other college personnel via mail, email, fax, or other methods deemed appropriate
Schedule timeline to review information

Objective 5: Create new member orientation packets

Design a new marketing packet
Explore information to be included in packet
Compile relevant information
Print multiple copies
Organize packets
Disseminate to new members

Objective 6: Develop an organizational chart/matrix of existing organizations listing the benefits of each

Identify organizations
List benefits of each
Organize information
Design template for chart/matrix
Input information
Send information to appropriate committee for dissemination to current membership
Send information to appropriate committee for inclusion in new membership packets

Goal 3: Continue ICCET’s lobbing efforts with the Governor’s Office, ICCB, Legislators and other pertinent State Officials/Agencies by November, 2003

Objective 1: To market the Organization at State level

Disseminate current and new marketing information
Utilize ICCB liaisons
Solicit letters from members when appropriate
Develop an action plan/methods of contact based on Organization needs